Web usability is the quality of web sites that makes you either love them, and think they're easy to use, or hate them and think they're difficult. Usability is important for all websites, but it's especially important if your website targets users aged 40 or older. Our research has shown that there are ways to make websites easier for adults over 40 to use. A bonus is that if you make a site easier for older people to use, it's also going to be easier for younger people to use. Consultation with us can help you spot problem areas for the users you want to attract and make your site easier for them to use.

References

Ownby RL, Czaja SJ, Loewenstein D, Rubert M. (2008). Cognitive abilities that predict success in a computer-based training program. The Gerontologist, 48, 170-180.

Ownby RL. (2006). Making the Internet a friendlier place for seniors. Generations, 30(2;Summer), 58-60.

Ownby RL (2005). Web usability and aging: Cognitive aging and health care information. In Proceedings of HCI International 2005: 11th International Conference on Human Computer Interaction. HCI International and affiliated conferences.  [CD-ROM]. Mahwah NJ: Lawrence Erlbaum.

Ownby RL, Czaja SJ, Gray JT, Carmin CN.  (2003).  Problems in healthcare website design: Implications for usability and comprehension in the elderly. In C Stephanidis (ed.), Universal Access in HCI, Inclusive Design in the Information Society. Proceedings of HCI International 2003, Vol. 4. (pp. 241-245).  Mahwah, NJ: Lawrence Erlbaum.

Ownby RL, Czaja S (2003). Healthcare website design for the elderly: Improving usability. Proceedings of the annual meeting of the American Medical Informatics Association, 960.

Ownby RL, Czaja S (2002).  Problems in web page design for the elderly [Abstract]. Gerontechnology, 2, 101.